Born in London in 2025, Kova launched as a triathlon-focused brand with a clear purpose: to design endurance sport apparel that speaks to the athlete’s identity, not just their split times. We’re about character and precision — creating gear that helps athletes express who they are, how they move, and what drives them.

Kova is a premium brand built around continuous evolution. Not bound by formulas, we explore the innovative, the classic, and the in-between to push comfort and performance in surprising ways. Every piece of Kova gear is shaped by real-life feedback, offbeat experimentation, and an obsessive pursuit of what makes athletes feel like the best version of themselves. From long training days to race-day rituals, we listen, tweak, and evolve.

At Kova, the athlete always comes first — not just in function, but in form and feeling. Because when performance is personal, it means something.